Bring Us Your Research Issues

Within a one-hour appointment, we can help with your problem space study scope, review your materials, go over your data synthesis with you … and more. And if you have a lot of issues, feel free to make lots of appointments. And feel free to bring your team!

We are happy to do a coaching session by text chat, if audio is not your preference. If you have questions about coaching contact us through this form.

*Out of pocket: when you will not be reimbursed by anyone

*Extreme currency exchange: when your purchasing power is at a disadvantage against the Canadian dollar (e.g. India, Malaysia, Brazil)

*Extreme currency exchange: when your purchasing power is at a disadvantage against the US dollar (e.g. India, Malaysia, Brazil)

*Extreme currency exchange: when your purchasing power is at a disadvantage against the Ukranian hryvnia (e.g. … )

More about the coaching areas

personas testing

Not all personas are good stand-ins for the people they purport to represent. Many personas are created based on demographic assumptions, are influenced by bias within the team or organization, or are based on data that gives a very incomplete picture of the humans behind the persona.

Indi’s team can help you analyze your current personas and test their validity by looking at the persona from a different perspective: one based in the problem space the persona is trying to capture, rather than on the solution the persona is interacting with.

gap analysis

If you’ve already built a mental model diagram, but aren’t sure how your org’s capabilities and solutions really speak to the thinking styles represented, Indi’s team of problem space-certified coaches can help.

Uncover gaps between capabilities, and find areas of focus that will allow you to create better support for the people your organization serves.

help vs harm testing

How are your solutions helping, or harming, the people they are intended for? How are they helping or harming people they aren’t intended for?

Answering these questions can be a critical component of your organization’s strategy, providing insight into how you can change solutions that are harming people into something helpful, and how you can focus on areas where you are already helping to make them even more effective.

opportunities prioritization

This is all about answering the questions like:

Where should we put our team or organization’s focus for the next month, year, five years, etc?

What areas of the problem space are the most critical to understand and address? Where can your org focus, in order to reduce harm and maximize help, in the most effective way possible?

metrics of success by people’s purpose

Many of the metrics that businesses and other organizations commonly use to determine the effectiveness of a solution don’t really have anything to do with whether that solution is actually working well for the people it’s intended to support.

What information is being obscured by the current KPIs your org relies on? What metrics could you look at to really find out how the solution is working for people, from their perspective? If these are the kinds of questions you’re asking, then Indi’s team can help frame new metrics that will help you understand when the solution is working toward helping people accomplish their purpose, and when it’s not.