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X Examples

Examples

Examples from Around the Globe

Healthwise

The effect of online chronic disease personas on activation

Thinking Styles


JMIR Publications

US National Library of Medicine

National Instruments

How building a content strategy with Mental Models improved contacts and revenue for National Instruments’ Academic Program

Opportunity Map


Content Science Review

Karen Taylor Writes

Employer and Disability Inclusion

Mental modeling is a qualitative method for mapping audience behaviors

Thinking Styles

Opportunity Map


Cornell University ILR School

mental model diagram with stickies beneath towers
Designing with Mental Models

by Tiago Camacho & Leah Connolly

Understanding people and what they’re trying to achieve is a key part of a solid design process. Mental model diagrams are a powerful way to achieve this, as they help you map people’s experiences in-depth and in a scalable way.

Opportunity Map


Designing with Mental Model Diagrams

Deep Listening in Coaching Mentees

by Pei Ling Chin

Surely we know how to listen. But do we, really? I discovered during and after this talk that a lot of team issues can be resolved if only teams learn to develop empathy, and empathy can only be developed through listening deeply.

Listening Deeply


How I Apply Indi Young’s Problem Space Research Approach in Coaching My Mentees

How Listening Deeply Can Transform You into a Better Leader, Designer… (slideshare.net)

Building Mental Model Diagrams

by Tiago Camacho & Leah Connolly

In our previous article, we introduced mental model diagrams, some of the theory behind them, and the kind of value we believe they offer organisations. In this more hands-on article, we’ll take you through our process of collaboratively building a comprehensive mental model diagram.

Opportunity Map


Building Mental Model Diagrams

Google Analytics

Tracking how a website I own is being used.

Opportunity Map


Read more on Indi’s website

Big Box Store

Re-Using Existing Data to Make a MMD

Mental Model Diagram


Repurposing Existing Data

Healthwise

Three different sets of thinking styles for people living with chronic conditions.

Thinking Styles


Personas for People with Three or More Chronic Conditions

Personas for People Younger than 65 Living with a Disability

Personas for People with Advancing Illness

Healthwise

Different Approaches to Losing Weight

Thinking Styles


Read more on Indi’s site

USAA

An insurance company can now see past the end of the claim

Opportunity Map


Read more on Indi’s site

INX Software

Moving the company ahead into purpose-focused research

Opportunity Map

Read LinkedIn post

Example from Indi

Details from these examples and more are covered in the courses.

Indy
Eat, smell, prey

What goes through a dog’s mind in a typical day

Opportunity Map

Thinking Styles


Read more

Watch video

Diagram

Carry On Baggage or Not

A small study for an airline about people’s thinking styles regarding carrying on baggage.

Thinking Styles


Read more

Diagram

The Moviegoer Mental Model Diagram

I’ll need to preface this example with a warning that it’s old style

Thinking Styles

Mental Model Diagram


Read more

Diagram

Nap, Listen, Pounce

What goes through a cat’s mind during a typical day?

Opportunity Map


Read more

Diagram



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