• Skip to primary navigation
  • Skip to main content
indiyoung.com

indiyoung.com

design strategy & inclusivity

  • Training
  • Services
  • Engagements
  • Explanations
  • About
  • Contact
  • My Account
    • My Courses
    • Subscriptions
    • Purchases
    • Account Info
    • Log In

X Examples

Examples

Samples from Indi

Indy
Eat, smell, prey

What goes through a dog’s mind in a typical day

Opportunity Map

Thinking Styles


Read more

Watch video

Diagram

Carry On Baggage or Not

A small study for an airline about people’s thinking styles regarding carrying on baggage.

Thinking Styles


Read more

Diagram

The Moviegoer Mental Model Diagram

I’ll need to preface this example with a warning that it’s old style

Thinking Styles

Mental Model Diagram


Read more

Diagram

Nap, Listen, Pounce

What goes through a cat’s mind during a typical day?

Opportunity Map


Read more

Diagram



Case Studies from Around the Globe

Note: If more than one source per example is available, the links are provided.

Healthwise

The effect of online chronic disease personas on activation

Thinking Styles


JMIR Publications

US National Library of Medicine

National Instruments

How building a content strategy with Mental Models improved contacts and revenue for National Instruments’ Academic Program

Opportunity Map


Content Science Review

Karen Taylor Writes

Employer and Disability Inclusion

Mental modeling is a qualitative method for mapping audience behaviors

Thinking Styles

Opportunity Map


Cornell University ILR School

Google Analytics

Tracking how a website I own is being used.

Opportunity Map


Read more on Indi’s website

Big Box Store

Re-Using Existing Data to Make a MMD

Mental Model Diagram


Repurposing Existing Data

Healthwise

Three different sets of thinking styles for people living with chronic conditions.

Thinking Styles


Personas for People with Three or More Chronic Conditions

Personas for People Younger than 65 Living with a Disability

Personas for People with Advancing Illness

Healthwise

Different Approaches to Losing Weight

Thinking Styles


Read more on Indi’s site

USAA

An insurance company can now see past the end of the claim

Opportunity Map


Read more on Indi’s site

Copyright © 2022 · Indi Young · All Rights Reserved · Privacy Policy


Courses

Courses list

Certification program

Connect with Indi

Contact Indi

SIGN UP FOR NEWSLETTER