Examples
Examples from Around the Globe
National Instruments
How building a content strategy with Mental Models improved contacts and revenue for National Instruments’ Academic Program
Opportunity Map
Employer and Disability Inclusion
Mental modeling is a qualitative method for mapping audience behaviors
Thinking Styles
Opportunity Map
Designing with Mental Models
by Tiago Camacho & Leah Connolly
Understanding people and what they’re trying to achieve is a key part of a solid design process. Mental model diagrams are a powerful way to achieve this, as they help you map people’s experiences in-depth and in a scalable way.
Opportunity Map
Deep Listening in Coaching Mentees
by Pei Ling Chin
Surely we know how to listen. But do we, really? I discovered during and after this talk that a lot of team issues can be resolved if only teams learn to develop empathy, and empathy can only be developed through listening deeply.
Listening Deeply
How Listening Deeply Can Transform You into a Better Leader, Designer… (slideshare.net)
Building Mental Model Diagrams
by Tiago Camacho & Leah Connolly
In our previous article, we introduced mental model diagrams, some of the theory behind them, and the kind of value we believe they offer organisations. In this more hands-on article, we’ll take you through our process of collaboratively building a comprehensive mental model diagram.
Opportunity Map
Healthwise
Three different sets of thinking styles for people living with chronic conditions.
Thinking Styles
Example from Indi
Details from these examples and more are covered in the courses.
Carry On Baggage or Not
A small study for an airline about people’s thinking styles regarding carrying on baggage.
Thinking Styles
The Moviegoer Mental Model Diagram
I’ll need to preface this example with a warning that it’s old style
Thinking Styles
Mental Model Diagram
