Examples
Indi’s example studies
The Moviegoer Mental Model Diagram
I’ll need to preface this example with a warning that it’s old style
Thinking styles
Mental Model Diagram
Problem space examples from around the world
Whenever an example is available on more than one website, all links are provided
USAA
An insurance company can now see past the end of the claim
Opportunity Maps
Link coming soon
Healthwise
Three different sets of thinking styles for people living with chronic conditions.
Thinking Styles
Personas for People with Three or More Chronic Conditions
Personas for People Younger than 65 Living with a Disability
Personas for People with Advancing Illness
National Instruments
How building a content strategy with Mental Models improved contacts and revenue for National Instruments’ Academic Program
Opportunity Map
Employer Assistance and Resource Network on Disability Inclusion
Mental modeling is a qualitative method for mapping audience behaviors
Thinking Styles
Opportunity Map