Indi’s example studies
The Moviegoer Mental Model Diagram
I’ll need to preface this example with a warning that it’s old style
Thinking styles
Mental Model Diagram
Problem space examples from around the world
Note: If more than one source per example is available, the links are provided.
National Instruments
How building a content strategy with Mental Models improved contacts and revenue for National Instruments’ Academic Program
Opportunity Map
Employer Assistance and Resource Network on Disability Inclusion
Mental modeling is a qualitative method for mapping audience behaviors
Thinking Styles
Opportunity Map
Healthwise
Three different sets of thinking styles for people living with chronic conditions.
Thinking Styles
USAA
An insurance company can now see past the end of the claim
Opportunity Map
Coming soon