Examples
Samples from Indi
Carry On Baggage or Not
A small study for an airline about people’s thinking styles regarding carrying on baggage.
Thinking Styles
The Moviegoer Mental Model Diagram
I’ll need to preface this example with a warning that it’s old style
Thinking Styles
Mental Model Diagram
Case Studies from Around the Globe
Note: If more than one source per example is available, the links are provided.
National Instruments
How building a content strategy with Mental Models improved contacts and revenue for National Instruments’ Academic Program
Opportunity Map
Employer and Disability Inclusion
Mental modeling is a qualitative method for mapping audience behaviors
Thinking Styles
Opportunity Map
Healthwise
Three different sets of thinking styles for people living with chronic conditions.
Thinking Styles
