Examples

Eat, smell, prey

What goes through a dog’s mind in a typical day

Opportunity Map

Thinking Styles

Nap, Listen, Pounce

What goes through a cat’s mind during a typical day?

Opportunity Map

The Moviegoer Mental Model Diagram

I’ll need to preface this example with a warning that it’s old style

Thinking styles

Mental Model Diagram

Healthwise

The effect of online chronic disease personas on activation

Thinking Styles

National Instruments

How building a content strategy with Mental Models improved contacts and revenue for National Instruments’ Academic Program

Opportunity Map

Employer Assistance and Resource Network on Disability Inclusion

Mental modeling is a qualitative method for mapping audience behaviors

Thinking Styles

Opportunity Map

Google Analytics

Tracking how a website I own is being used.

Opportunity Map

Big Box Store

Re-Using Existing Data to Make a MMD

Mental Model Diagram

Healthwise

Three different sets of thinking styles for people living with chronic conditions.

Thinking Styles

Healthwise

Different Approaches to Losing Weight

Thinking Styles

USAA

An insurance company can now see past the end of the claim

Opportunity Map