diversity, opportunity, access, innovation … for digital products

Acquire solid knowledge of your problem space so you can support more people & contexts, build better algorithms to serve a broader set of people, and prepare responsibly for the human digital future.

Organizations are starting to realize they’ve not invested enough in understanding the problem space. In addition to budgeting to study their solution’s design and use, now leading-edge organizations are also investing in problem space research. They are gathering data for mental model diagrams and opportunity maps, cross-correlating these with thinking-style segments, and methodically applying this tangible knowledge to their product strategy.

Not every organization understands the risk of their own assumptions, the misleading correlations they steer by, nor how confidence in data is achieved in the social sciences. Some organizations are exploring what it means to augment the measurement of ROI by metrics like depth of support. When they do, they realize problem space research is necessary. And they educate themselves about when it’s needed and when it’s not.

I can guide the discussion as clients identify ideas and solutions — but I do not cross this line. My role is to provide the very best, richest understanding of the problem space, so that my client’s discussion, decisions, and work can be based on solid research/reality.

developers • CTO’s • product owners • user experience designers • market strategists • entrepreneurs

indi can help you