
Why do great solutions fail?
More organizations recognize that even thoroughly researched solutions can fail, because not all research is fit to reveal problems worth solving.
I realized this gap over 25 years ago, and created a process that has since helped organizations:
- See the problem through the eyes of the people that matter.
- Understand opportunities for growth.
- Weed out the bias, discrimination & weaknesses in data that hinders success.
- Build a map for innovation without all the risk.

Take a deep dive into the problem space
Indi Young offers a series of six courses that will give you a solid understanding of:
- Listening deeply
- Better data analysis
- Synthesizing data
- Mental model diagram usage
- Thinking-style segmentation
Events
15-Sep-22 online Presentation
Meaningful Direction: Guiding Strategy through Intentional Listening
“Fail fast!” they say. Make a “minimum viable product.” “Aim for the middle of the curve.” Measure the success of the solution you are building by...

How to demonstrate the value of research to your stakeholders
Explore a collection of Indi’s writings where she provides tips on how to engage your team, and stakeholders to help them see the necessity in doing research right.
How can I help you?
Tell me about your problem, and I will get in touch as soon as I can.
