resources

 diagram generators

• Alpha version available! My new javascript mmd generator shows your diagram in a browser. The UI is non-existent, soon to be improved by my intern Irmak Berktas. You can download the diagram to SVG currently. (PDF via print in your browser; PNG coming soon.)
• Qlik Sense: Extension that Creates Mental Model Diagrams (created by Murray Grigo-McMahon)
• Python Script Update
• Python Script to Generate the Mental Model Diagram
• OmniOutliner: How to Make Your Mental Model Diagram in OmniOutliner

my own examples

• Deciding to Attend a Performance (analysis currently in process)
• Near-Miss Accidents (to be released 2018)
• Eat, Smell, Prey (the dog mental model diagram)
• I Can Haz … (the cat mental model diagram)
• Moviegoer mental model diagram (from the book Mental Models)

contributed examples

(Only a few of the legal departments at my 60+ clients have given permission to write about their data sets and outcomes.)

• Different Approaches to Losing Weight (behavioral audience segments indicate different solutions)
• Google Analytics (researching the risk out of launching a product)
• Re-using Existing Data (new UX director pulls together a whole picture)
• Mental Modeling: A Qualitative Method for Mapping Audience Behaviors and Designing Social Marketing Initiatives (improving social welfare by changing individuals’ beliefs and behaviors)
• The Effect of Online Chronic Disease Personas on Activation: Within-Subjects and Between-Groups Analyses (behavioral audience segments clarify researchers understanding)
• Review of Epocrates new Electronic Health Record (designed from the ground up for physicians)

research portfolio

• Client list