
We research human cognition
for your solution strategy.
We teach research skills & rationale.
Data Science That Listens



We work in many languages & cultures.

News
Upcoming Events
12-Jun-25 online Presentation
Our Humanity Is Needed
There is an even stronger place for UX in the near future. There are orgs who want to support people. Healthcare, government services, education, cyber...
Recent Events
21-Jan-25 BTI
Episode #014: Indi Young – Data Science that Listens
Indi has redefined how we approach research by championing deep listening and cognitive empathy to understand users’ experiences truly.
3-Jan-25 Empathy in Tech
Data Science That Listens with Indi Young
Today on the show, we have Indi Young, who is known for data science that listens. Indi is a problem-discovery researcher who makes tools that support...
13-Dec-24 QRCA Qcast: Chat with Indi Young
Patterns in the Noise: The Art of Decoding Cognitive Context
In this thought-provoking talk, Indi will explore three paradigm-shifting reversals that challenge conventional wisdom in user research and cognitive...