“how does that make you feel?”
cultivate a mindset that seeks diversity
We’ve been trained to respond to statistics with curiosity about more statistics.
True story: I was walking down to the bakery last Spring when I turned a corner and encountered a woman in a rust-colored down vest walking her little brown wiry-haired dog. The dog started barking when it saw… Read More
Creative Mornings is a global breakfast lecture series for the creative community. There are monthly themes, and the theme for September 2015 was “empathy.” I was invited to speak at the Oakland chapter of Creative Mornings. I cover… Read More
In 2014, the organization UX for Good is focused on how to increase the impact of visiting a genocide memorial. The description of the year’s challenge is as follows: “The profound feelings genocide memorials elicit are a powerful fuel…. Read More
Well-crafted personas are actually behavioral audience segments with names and faces attached (demographics attached). Behavioral audience segments are differentiated based on the way people tend to reason their way toward a specific purpose, like “lose weight,” “decide which/whether college… Read More