Photo of a trail going along the side of a hill, with more hills and the setting sun in the background

Climb the right hills

Get Indi’s help to map out the problem space around you intend to support, and focus on opportunity areas with the most impact.

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Strategic Impact Research

We can help your teams transform their intent into strategic impact. Here are a few ways in which teams use opportunity maps:

1. Gap Analysis

The difference between approaches and your orgs capabilities

2. Risk mitigation

Verify that solutions are aligned to people

3. Diversification

More closely align design possibilities to the nuances of the different thinking styles

4. Consolidation

Consolidate existing research into one overview

5. Consensus building

Clarify positioning and prioritization

6. Content strategy

Content mapping of a proposed solution

7. Untapped opportunities

Widen knowledge of the possibilities in the problem space

8. Stronger Metrics

Tune your metrics to how well you support a thinking style, per tower in the mental model diagram.

How we build opportunity maps

Each time we conduct a study, it includes 5 participants per behavioral audience segment, focused on a certain purpose. You can start small and aggregate over time. We begin the engagement with a discussion of the scope of research, to make sure we frame it in a non-solution-focused manner. Then we go conduct the research, giving you updates each Monday as work proceeds. We can give you transcripts of the listening sessions about halfway through, and then we deliver the mental model diagram and/or the behavioral audience segments, depending on what you’re after. We conclude with collaborative working sessions where we discuss insights, actions, and next steps with you and your stakeholders.

Examples of the application of Opportunity Maps and Thinking Styles →

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We gained incredible depth of knowledge, understanding of, and empathy for our audiences through the mental models approach. The project with Indi taught me to approach research and strategy in an...

– Voltaire Santos Miran - Oct-2009, mStoner

From our research collaboration with Indi, we were able to identify four major strategic areas to explore to improve our overall consumer journey and business model. Exploring these four areas...

– Mike Oren - Jan-2015, Motorola

I have spent a decade in corporate design strategy, and never seen a quicker way to deep insights. In addition, it was well under our expected budget. We had our mental model printed out on 15ft....

– Ryan Wilday - 1-Jun-2017, Samsung Design America

Indi put both rigor and truth into our user research, which makes it impossible to go back to the bad old ways. It is not about how much you know about people, but how much you really know about...

– Craig Duncan - Jan-2012, United Nations Disaster Prevention

The research, especially the mental model diagram, clarified things. It was like bringing a microscope into focus and finally getting the fine detail that eluded us. We finally have an in-focus...

– Jonathan Baker - Jan-2010, Sybase

The conversation around automation in our industry needs to change from equipment and technology to people and process. The results of the research changed our way of thinking and focused our...

– Merrie Costley - Sep-2011, NOV

I've been able to use the mental model diagram with my team to guide design decisions and areas for further exploration. It's been great having easy to access quotes to show as support, as well.

– Alissa Briggs - Jul-2015, Brigade

The mental model diagram gave us actionable insight into what people in our target market actually DO for consideration, selection & long term support of enterprise level relational database software.

– Camille Sobalvarro - Apr-2006, Sybase

Mental model diagrams help organizations learn their customers inside and out through rich motivational research that produces fundamental insights you can actually act on.

– Philip Brashear - Jun-2015, KCTCS

I now have a new superpower with which to make sure we are fixing the right thing. Beyond the actual artifacts produced (which are still valuable in 12 years later), the most valuable takeaway was...

– Andrea Villa - Apr-2008, Qualcomm

Coaching appointments

You may not be ready for a full fledged coaching. But, if during your work there are questions that come up you can get in touch, by booking an appointment. These are working sessions, where I will help you find out stuff.

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