Want to conduct a study? Get some insights? Indi and her team can help at every level of budget.
custom research
assistance
mentoring
double-check
try-it-out day
Timline of a full mental model study
my own examples
- Eat, Smell, Prey (the dog mental model diagram)
- I Can Haz … (the cat mental model diagram)
- Moviegoer mental model diagram (from the book Mental Models)
contributed examples
(Only a few of the legal departments at my 60+ clients have given permission to write about their data sets and outcomes.)
- Different Approaches to Losing Weight (behavioral audience segments indicate different solutions)
- Google Analytics (researching the risk out of launching a product)
- Re-using Existing Data (new UX director pulls together a whole picture)
- Mental Modeling: A Qualitative Method for Mapping Audience Behaviors and Designing Social Marketing Initiatives (improving social welfare by changing individuals’ beliefs and behaviors)
- The Effect of Online Chronic Disease Personas on Activation: Within-Subjects and Between-Groups Analyses (behavioral audience segments clarify researchers understanding)
- Review of Epocrates new Electronic Health Record (designed from the ground up for physicians)
research portfolio
recorded presentations
- Make a Case for Empathy at IxDA Interaction Design Conference, San Francisco California (transcript)
- Conference Summary: Making it a part of your life at UX Poland
