“Intelligence is a poor cousin to understanding.” There is a vast difference between intelligence and understanding. Intelligence is the quantitative data you collect about your users. Understanding is the cognitive empathy you develop by listening to the purposes and intentions of people you’d like to support. Experience design is no longer a thing you do as a solo designer. Here are two podcasts about these topics, hosted by Jeff Parks and posted on Boxes & Arrows podcast series pages. Roundtable Discussion (May 2008), Unpacking Stories to Serve People Better (Sep 2008)
Data science that listens
