• Skip to primary navigation
  • Skip to main content
logo features an oval with a sprout inside it as the "I" in Indiyoung, in green

Data science that listens

  • Strategy
  • Method
  • Services
  • About
  • Contact
  • |
  • Resources
        • Train
          • Practice Groups
          • Listening Deeply
          • Part 1: Qualitative Data Synthesis
          • Part 2: Qualitative Data Synthesis
          • Thinking Styles
          • Using Mental Model Skylines
          • Framing Your Study
        • Read
          • News
          • Books
          • Articles
          • Persuading Stakeholders
        • Watch and Listen
          • Events
          • Keynotes & Presentations
          • Podcasts & Meetups
        • Connect
          • Invite Indi to...
          • Project Coaching
          • Community
  • Training
  • Tools
  • Log In
  • Cart

below the line – aligning other things

In my book, I talk about the bottom half of mental models as containing the ways in which your organization supports people doing the things in each of the towers. I have also mentioned aligning your competitor’s services below the line, too, just to see how you can be different from them. Two weeks ago at the MX Conference in San Francisco, Secil Watson, SVP at Wells Fargo, mentioned something in her presentation about tracking customer satisfaction. You could, indeed, mark how well each thing you do serves your customers, according to the average satisfaction rating that customers assign it. This might be a nice way to “decorate” the boxes below the line so you can pick out areas that need help more easily. Thank you, Secil, for a great idea!

Copyright © 2025 · Indi Young · All Rights Reserved · Privacy Policy


Courses

Courses list

Certification program

Connect with Indi

Contact Indi

Indi’s Newsletter

  • LinkedIn
  • Bluesky
  • Mail
  • Medium
  • Instagram

Website Credits

SIGN UP FOR NEWSLETTER