Read about Data Science That Listens
Below you can find Indi’s articles, as well as many works contributed by other researchers, strategists, and product folks from around the globe. See the Featured Voices section for collected, unsolicited articles about the method.
Featured Voices
Featured Editions from Indi's Newsletters
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Recent Essays on Inclusive Software
Product Strategy & Adventure
Some orgs list what they want to achieve — their mission — and think of it as their strategy. It’s not. Strategy is about people.
Where Do the 3 Concept Types Come From?
How do we know this categorization is exhaustive of everything going on inside someone’s cognition?
Define Value Beyond “faster-easier-efficient-scalable”
Why does the tech world only think of value in these terms?
Your Org’s Strategic Direction Is Based on Research
This article was written in conjunction with Kunyi Mangalam.
Archetypes Don’t Have Photos, but Characters Do
Develop a cast of characters that represent archetypes you want to support
Insta-Personas & Synthetic Users
The ways you cannot use ChatGPT (etc) for Design Research
Indi's Published Writing
Removing Bias from Your Solutions
Jan-2021 - User Research Explained, A Charity Collection of Essays for Pandemic Relief;
When You Listen, What Are You Thinking
Nov-2019 - Design Management Institute dmi:Review “Innovative Thinking on Diversity & Inclusion,” Vol. 30, Issue 3, November 2019, page 22;
Intelligence vs. Understanding
Sept-2008- Scroll Magazine, inaugural edition, September 2008 (the magazine ended soon after, and was never available online)
3 Ways to Select the Perfect Method for your Research Goal
Dec-2014 - UXmas - Advent Calendar for UX folk
Published Comics with Brad Colbow
Developing valid personas
Created by Indi Young & Brad Colbow
This comic introduces the basics of creating behavioral audience segments. The examples shown in this comic are labeled as roles by accident, so ignore that.
Mental Model Diagrams Cartoon
Created by Indi Young & Brad Colbow
Designers focus on the details of experiences–flow, layout, connection to other channels, tone of voice, etc. The goal is to be as “user-aware” as possible, yet there are different kinds of users. How can you support them more completely? For that matter, how can you support even one segment of users in a manner that aligns with their inner thinking?