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Articles

Read about Data Science That Listens

Below you can find Indi’s articles, as well as many works contributed by other researchers, strategists, and product folks from around the globe. See the Featured Voices section for collected, unsolicited articles about the method.

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Featured voices
Essays
Published articles
Comics

Featured Voices

Enhancing Usability Testing

24-Jun-24, Lisa Dance

Use frameworks to have a more systematic approach for identifying and mitigating potential harms.

The Most Important Skill

3-Jun-24, Miguel Baeza

Once upon a time, there was a young guy who wanted to work in UX Research, but wasn’t sure how to make it happen. He went to talk to an old Researcher and he asked...

Why Listening Deeply is so Hard

14-Apr-21, Pei Ling Chin

Listening deeply is a topic I am passionate about, not because I am good at it (far from it!) but because it is so deeply needed – not just in research but in our everyday conversations with people.

A Path to Empathy: Ask foundational questions to unveil the lived experience

18-Jun-20, Weidan Li, PhD

Anthropologists study a group of humans and their social structures to gain cultural knowledge to inform the future development, which requires...

Recent Essays

Read more essays on Medium

featured image for Correlation Is Not Causation

Correlation Is Not Causation

We’ve been trained to respond to statistics with curiosity about more statistics.

featured image for Worshipping Efficiency

Worshipping Efficiency

It is not the only approach

featured image for Stove, Oven, or Washer?

Stove, Oven, or Washer?

Can different researchers find the same patterns?

featured image for Needs: Met and Unmet

Needs: Met and Unmet

What exactly are user needs?

featured image for Product Strategy & Adventure

Product Strategy & Adventure

Some orgs list what they want to achieve — their mission — and think of it as their strategy. It’s not. Strategy is about people.

featured image for Where Do the 3 Concept Types Come From?

Where Do the 3 Concept Types Come From?

How do we know this categorization is exhaustive of everything going on inside someone’s cognition?

Indi's Published Writing

Removing Bias from Your Solutions

Jan-2021

User Research Explained, A Charity Collection of Essays for Pandemic Relief;

When You Listen, What Are You Thinking?

Nov-2019

Design Management Institute dmi:Review “Innovative Thinking on Diversity & Inclusion,” Vol. 30, Issue 3, November 2019, page 22;

PDF

Launching Problem Space Research

Jan-2018

Interactions Jan-Feb 2018 XXV.1, page 66;

PDF

Product Strategy: Clinging to Assumptions

Jan-2016

Interactions May-June 2016 XXIII.3, page 66;

PDF

Look at It Another Way

Sep-2008

A List Apart, issue 267, September 09, 2008

Photo of Scroll Magazine cover, first issue. A cartoon cloud is asking a cartoon bird, "Did you get my email?" and the bird relies "Yes."

Intelligence vs. Understanding

Sep-2008

Scroll Magazine, inaugural edition, September 2008 (the magazine ended soon after, and was never available online)

PDF

3 Ways to Select the Perfect Method for your Research Goal

Dec-2014

UXmas - Advent Calendar for UX folk

The Squabble Over Personas

Dec-2013

UXmas - Advent Calendar for UX folk;

blue image on cover of book, looking like plans for a rocket ship and how it will be used

UX Design for Startups - Foreword by Indi Young

Jan-2013

UX Design for Startups by Marcin Treder;

PDF

Published Comics with Brad Colbow

Developing Valid Personas

Created by Indi Young & Brad Colbow

This comic introduces the basics of creating behavioral audience segments. The examples shown in this comic are labeled as roles by accident, so ignore that.

Mental Model Diagrams Cartoon

Created by Indi Young & Brad Colbow

In this comic, Indi and Brad introduce mental model diagrams to us and how we can use them to build better websites.

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