Read about Data Science that Listens
Below you can find Indi’s articles, as well as many works contributed by other researchers, strategists, and product folks from around the globe. See the Featured Voices section for collected, unsolicited articles about the method.
Featured Voices
Indi's Recent Newsletter Essays
We Can’t Fit More Research in Our Cycle
where do your product ideas come from, then?
About That Word “Delight” …
it isn’t a universal design goal
The 1:10 Ratio
newsletter #14 | 19-Jul-2016
When & Why to Explore the Problem Space
when do you really need problem space knowledge?
Why Do Organizations Avoid Qualitative Research
(and how to change that)
Correlation Is Not Causation
We’ve been trained to respond to statistics with curiosity about more statistics.
