Read about Data Science That Listens
Below you can find Indi’s articles, as well as many works contributed by other researchers, strategists, and product folks from around the globe. See the Featured Voices section for collected, unsolicited articles about the method.
Featured Voices
Recent Essays
Why Do Organizations Avoid Qualitative Research
(and how to change that)
Correlation Is Not Causation
We’ve been trained to respond to statistics with curiosity about more statistics.
Worshipping Efficiency
It is not the only approach
Stove, Oven, or Washer?
Can different researchers find the same patterns?
Needs: Met and Unmet
What exactly are user needs?
Product Strategy & Adventure
Some orgs list what they want to achieve — their mission — and think of it as their strategy. It’s not. Strategy is about people.
