problem space knowledge: always present

whether it comes from familiarity or from careful research

vineyards on rolling hills to the horizon, olive trees in foreground

issue #3 – user research only covers users

Indi clarifies and resolves this issue for clients.

pouring wine into the "glass" that appears between two other bottles

look at it another way

This article originally appeared in issue 267 of A List Apart in September 2008. Reprinted below. “Before you can solve a user’s problems, you must see them as that user sees them. Once you understand what drives people’s behavior, not… Read More