Square granite cobblestones arranged in a grid

the value of understanding the problem space

This webinar builds awareness of cognitive bias when it comes to being “data-driven,” and clarifies the differences between the problem space and the solution space. I introduce mental model diagrams,

Man at work on the task of setting stone pavers in mortar

beyond tasks

Move past tasks and goals to a person’s purpose

panorama of canyons in shadow with lookout wall in foreground

when & why to explore the problem space

An intent or purpose is not a task, like “book a flight,” nor a goal like “take a trip to the Grand Canyon,” but a purpose like “take Mom to the Grand Canyon while we still can.”