problem space knowledge: always present

whether it comes from familiarity or from careful research

view of san francisco on a clear blue october day

generating focused ideas through practical empathy

there is endless diversity of human thinking styles (& endless opportunity)

Man at work on the task of setting stone pavers in mortar

beyond tasks

Move past tasks and goals to a person’s purpose

panorama of canyons in shadow with lookout wall in foreground

when & why to explore the problem space

An intent or purpose is not a task, like “book a flight,” nor a goal like “take a trip to the Grand Canyon,” but a purpose like “take Mom to the Grand Canyon while we still can.”