workshop participants practice listening in pairs

listening tips

Q&A from my recent workshops

close up of stained blood cells

why do organizations hate qualitative research?

Because the business world shuns uncertainty, qualitative research gets twisted so that the conclusions sound like they were deduced, and their validity unimpeachable. Business research adheres to its cousin in the laboratory, where validity is determined by empirical… Read More

uxmas advent calendar christmas tree logo

the squabble over personas

Why are your organization’s personas so hard to use? It might be because they are marketing personas, based on the way customers buy what you produce. And the marketing department is afraid you’ll want to change them. You… Read More