rosenfeld media conversation with indi

image of soundcloud file

Lou Rosenfeld interviews Indi about her book (which he published), Practical Empathy. The theme covers how … “We aren’t taking the time to do proper discovery of how another person is thinking before we go out and make designs for them … we aren’t necessarily doing the depth that we could go to … It’s really hard to recognize when you’re running with an assumption.” Example includes the Vallejo Police Department 2015 goal to “avoid a Ferguson.” Three words the book does not mention: research, design, user. Breaking Through the Empathy Gap (17 minutes)