Research Services
Clear the fog, see the landscape
Creating product strategy can feel like navigating through fog. But it doesn’t have to. Indi’s team can help light the way with research assistance, qualitative data synthesis, or even a comprehensive opportunity map for your product or solution. Just reach out.
Project Coaching
Frame your study, resolve a predicament, discuss trade-offs. A one-hour project call with one of our experienced experts can resolve dilemmas about your research study or process.
Between us we have many areas of expertise. We speak English, Spanish, Ukrainian, and French. And each of us sets our own price.
We can help you:
- Scope your problem space study
- Suggest shortcuts based on risk level
- Help explore gaps and innovation directions
- Advise you about thinking styles, and more
And yes, you can bring your team to the call!
Guide your team with experienced leaders
The first time you conduct research into the problem space, the way is not always clear. Strategic research is different than UX research about solutions and solution ideas. Sometimes this calls for a guide.
Many people in our community have decades of problem space experience, in multiple fields, both for- and non-profit. Any one of us can mentor your team through every, or any, step. Your team can focus on the work while your guide takes care of the direction and planning details.
Hire us to create your Mental Model Skyline & Thinking Styles
Since 2001, Indi and her team of certified experts been doing problem space research for clients. We have completed over 60 different studies, some of them multi-national. We listen to your needs, explore your current knowledge, and frame an effective problem space study.
At the end of the study, we’ll deliver a mental model skyline for metrics, and thinking styles that help you understand the people you want to reach. Then we’ll help you identify immediate next steps and long-term strategies for innovation and market growth.
Just the Thinking Styles, please
There are contexts when Thinking Styles are enough to help your team. You may not need the mental model skyline in every situation.
Indi and her team can do the research needed to see the patterns that form thinking styles. Your team is invited to participate in the working sessions, so that you are well-immersed in the thinking, emotion, and personal rules that go into each of these archetypes.
Too much data and too little time?
Don’t let past transcripts go to waste. Our experienced problem space researchers can do the hard work of finding the patterns in your interviews and listening sessions.
Most transcripts offer at least some data points we can use in this method. Whether an interview produces 4 or 104, every data point counts! We can turn your backlog of transcripts into a mental model skyline or thinking styles.
Testimonials
Indi is great at reminding me what’s important and how to work from the bottom up to synthesize problem space patterns instead of using my biases to fit things into categories from the top down.
— Steve Grieshaber, 1-Aug-2020
What I loved about coaching with Indi was that she had the uncanny ability to pack insights into every minute of our coaching. Each session gave me an endless supply of things to work towards.
— Taylor Garland, 1-Jun-2019
I engaged Indi to review the scoping of my first problem space research project. She quickly understood the nuances and provided targeted recommendations to focus the study. Indi’s approach was thorough, supportive and personable.
Indi’s expert advice helped me feel confident. Tapping into Indi’s depth of experience on all things research and design strategy is always so insightful. It continues to shape my research practices today.
Thank you for guiding my team and I to deliver a…— Tafida Negm, 1-Feb-2020
Read moreOne of the hardest parts of research is selling how important it is. Indi’s emphasis on collaboration rather than persuasion helped us convey how the research would help them achieve their goals.
Indi takes the time to hear everyone out on my qualitative research team, clears up confusion, and makes a clear explanation of next steps.— Steve Grieshaber, 30-Apr-2019
I went to Indi for coaching on how to explain to my boss how problem space research can help in a large enterprise organization. We’re constantly in sprints and can’t do deep problem space research.
Indi helped me adapt our sprints and show my internal clients that underlying thinking, emotions, and guiding principles are what matter most in enduring research. These internal clients are surprised and happy with the results.— Steve Grieshaber, 1-Dec-2019
Having everyone receive consistent training and expert coaching has been immensely helpful. It motivated folks because it was special to get some individualized coaching–job perk.
— Becky Reed, Aug-2012