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marking a box as an “opposite” within a tower
Sometimes you have a summary that stands all by itself–there are no other voices like it, yet there are several voices saying the exact opposite. In this case, go ahead and group the solo voice with the others and label it “opposite.” It represents a summary that is the opposite of the intent of the […]
Course Feedback + Acknowledgements – Cultivate Emergent Patterns
Thank you so much for taking this course! I would love to hear what could be improved. Also, I would love a short review that I could use on the website or in posts about the course. If you have a couple of minutes to offer some feedback, please share it with me through this […]
Course Feedback + Acknowledgements – Concepts & Summaries
Thank you so much for taking this course! I would love to hear what could be improved. Also, I would love a short review that I could use on the website or in posts about the course. If you have a couple of minutes to offer some feedback, please share it with me through this […]
Course Feedback + Acknowledgements – Listening Deeply
Thank you so much for taking this course! I would love to hear what could be improved. Also, I would love a short review that I could use on the website or in posts about the course. If you have a couple of minutes to offer some feedback, please share it with me through this […]
Part 2: Data Synthesis (Cultivate Emergent Patterns) Live Practice – Includes Self-paced Course
6 months : access to group practice canvas & recordings : 6 months
Pricing includes the matching self-paced Course. If you’ve already purchased or taken the self-paced Course for Cultivating Emergent Patterns, click here to register for only the Live Practice Group, unbundled. (Only for folks who have already purchased or taken the self-paced Course.)
Note the pre-requisite! This is a Part 2 Practice Group. You must complete Part 1: Data Synthesis (Concepts & Summaries) self-paced course before this Live Practice begins.
session 1: why what when
Slides & Exercises Slide deck Exercise instructions Timestamps sheet Extra Materials Problem Space Diagram Data Collection Techniques Diagram Homework HW1 instructions PNG Generic Capability Map PNG Plan a Trip PNG Make the Reservation PNG Arrive and Return Timestamps Time Stamp Section Topics 0:00:13 Welcome Welcome to Class #1 of the Mental Model diagram as OppMaps […]
session 4: using thinking styles
Slides & Exercises Slide Deck Timestamps sheet Extra Materials Thinking Styles Used For Tests of Personas Help vs. Harm Graph Help vs. Harm tracking over time Homework <no homework this week> Timestamps Time Stamp Section Topics 0:00:13 Welcome Welcome to Class #3 of the Thinking Styles course. We’ve had a task of a Thinking Styles […]
Course – Framing Your Study
About This Course Prerequisites Recommended Knowledge Summary A research study requires careful choices. This course will help you decide what knowledge your organization needs, the purpose your users have, and the framework for a study. You will bring your knowledge from the other courses in the series to this capstone course, so that together we […]
Course – Opportunity Maps
About This Course Prerequisites Recommended Knowledge Summary Opportunity maps are tools for design strategy & inclusivity. They force you to look at your solutions through the perspective of people trying to accomplish their own purposes. The other courses in this series cover how to create the diagrams. This is how to use them. Opportunity maps […]
Course – Thinking Styles
About This Course Prerequisites Recommended Knowledge Summary Thinking styles are deeply-researched, demographics-free mindsets. They are much more reliable and flexible than demographic & psychographic descriptions of sets of people. Segmenting your audience by demographics invites bias and discrimination. A well-researched persona is a good tool to guide your strategy and scenario-writing. But often personas are […]
Course – Part 2: Qualitative Data Synthesis
Part 2: Qualitative Data Synthesis (Cultivate Emergent Patterns) Typical affinity grouping involves sticky notes and intuitive understanding of how concepts fit together. Bias creeps in. This course covers a more representative affinity technique of people’s focus of mental attention. Self-paced course Closed captions Join Indi’s Slack community 6 month access About the course Listening is […]
Coaching Appointments
Bring Us Your Research Issues Within a one-hour appointment, we can help with your problem space study scope, review your materials, go over your data synthesis with you … and more. And if you have a lot of issues, feel free to make lots of appointments. And feel free to bring your team! All work […]
Examples – Employers and Disability Inclusion
Example: Employers and Disability Inclusion In late 2011 Indi guided the team working for disability.gov at Cornell University through a study of employers who must adhere to U.S. disability employment law. The Employer Assistance and Resource Network on Disability Inclusion is the group that creates the solutions that were mapped below the towers in the […]
Examples – MMD Moviegoer
Here is a comic about building a mental model diagram by Kevin Cheng and Tom Chi. Reprinted below. A year ago I was casting about for a new example to use in my mental model presentations. I wanted something that was more globally applicable than a kitchen remodel, which was our old example at Adaptive Path. (Imagine someone living in […]
Examples
Examples Examples from Around the Globe Healthwise The effect of online chronic disease personas on activation Thinking Styles JMIR Publications US National Library of Medicine National Instruments How building a content strategy with Mental Models improved contacts and revenue for National Instruments’ Academic Program Opportunity Map Content Science Review Karen Taylor Writes Employer and Disability […]
About Indi
Supporting humans is more important than creating solutions Yeah, that sounds weird, doesn’t it? It’s not. Digital service and product design is caught up in methods that focus mostly on measuring the success of the solution, not the success of the human. We are not paying attention to the more serious harms we unintentionally cause, […]
Examples – Google Analytics
At the Emetrics Summit,on 08-May-2007, Jeff Veen finally got to talk about his work for the past year. Ever since Google purchased Measure Map from Adaptive Path, Jeff and his team have been designing the new release of Google Analytics. Jeff said the diagram helped him in two ways. First, the time it took to listen […]
Examples – MMD Eat, Smell, Prey
exploring an example problem space This case study aims to encourage you to get some problem-facing research started, using practical empathy and mental model diagrams. Researching the problem (as opposed to the solution) is a lot easier than you might suspect. So here’s the example: I studied how dogs maximize their experiences of the last day or two. (12-Sep-2023: […]
Privacy Policy
Who I am My website address is: https://indiyoung.com. I am based near San Francisco, CA. Research project team members include experts in several other locations in the US, Canada, Mexico, Australia, India, and Ukraine. Your data that I collect & protect Email sent to me is kept in my email archive. This archive primarily exists […]
Apps
Indi’s Mental Model Dataset Visualizer Created by Indi Young This dataset visualizer reads your spreadsheet and outputs it as a diagram. The simple browser-based interface allows you to set a limited set of fonts, sizes, and colors. You can export it as an SVG or PNG file, which you can load into a drawing tool […]
ask the UXperts empathy & active listening
The practice of note-taking is heavily ingrained. Throughout school, students take notes as a way of remembering things and as a sense-making tool. This carries over into people’s professional lives. There is a time, however, when taking notes is contraindicated: during a listening session. I encourage participants in this UX Mastery community chat to put […]
a practical type of empathy
I was excited to be invited to present to DevOps and engineering folks at the O’Reilly Velocity Conference in Santa Clara, 2015. I opened the talk with an example of bringing someone in to give you a different way of seeing your problem. A Practical Type of Empathy (27 minutes) Transcript below.
practical empathy
The organizers at UX Lausanne run a little conference I highly recommend. They have made my 23-May-2014 presentation, Practial Empathy, available. (38:05) Transcript below.
re-using existing data
Sometimes you just need to get started fast. One way to spin up is to skip the listening sessions and try to derive the same knowledge out of data that has already been collected in the past. This article, Re-Research: A New Picture of Existing Data, was published on JohnnyHolland in December 2010. Reprinted below.
examples of tough combing labels
You wanted to test your combing/labeling skills … right? You wanted to hone your ability to grab the most descriptive verb possible, and pull out the implications of what the person is really trying to say? Here is a set of examples with a little discourse about why I suggest the label I suggest. The […]
mental model of australian public radio/TV contributor
Jeremy Yuille has been working with the Australian Broadcasting Corporation (ABC) on a project to give viewers and listeners around the country a chance to upload their own content. Why would people upload their own content? The most cited reason for doing such a thing is, “it’s a place to display my work,” followed by […]
why are mental models important?
Right after the book was released, Kate Rutter interviews Indi about what led up to making mental model diagrams, and why they are important. Indi Young Tells Kate About Mental Models & Her New Book (This post was originally published at Adaptive Path. Since Adaptive Path became a part of another corporation in late 2014, […]
logistics for user research abroad
Doing user research abroad doesn’t have to be daunting. Keep these logistical tips in mind; you should have no problems working with participants from around the globe. You’ll get excellent results when everyone is comfortable, clearly understood, and compensated for their time. (This post was originally published at Adaptive Path. Since Adaptive Path became a […]