Examples

Indi’s Shareable Examples

Details from these examples and more are covered in the courses.

Indy

Eat, smell, prey

What goes through a dog’s mind in a typical day

Opportunity Map

Thinking Styles

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Watch video

Carry On Baggage or Not

A small study for an airline about people’s thinking styles regarding carrying on baggage.

Thinking Styles

The Moviegoer Mental Model Diagram

This is the example from the 2008 book Mental Models.

Thinking Styles

Mental Model Diagram

Nap, Listen, Pounce

What goes through a cat’s mind during a typical day?

Opportunity Map

For more examples, see the case studies shown on the 7 outcomes pages: