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X Books Mental Models

Mental Models

Aligning Design Strategy with Human Behavior

Available for $49.99 as a print+digital package, or for $41.99 in digital-only format, from Rosenfeld Media.

Note on change of terminology

This book uses the word “task,” which I abandoned after publication because of its many shades of meaning. Practical Empathy describes the same process using updated vocabulary.

 
excerpts

Chapter 7: released by Rosenfeld Media

 
illustrations

The illustrations in the book are available for you to download and use, with attribution, in your own internal presentations.

 
reviews
  • Amazon reviews
  • Reena Jana, Tool: Mental Models, Business Week, November 26, 2006
 
translations

This book is available in:

  • Korean
  • Japanese
  • Chinese

Go Practical Empathy →

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