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Books Mental Models

Mental Models

Aligning Design Strategy with Human Behavior

Available for $22 in digital-only format, from Rosenfeld Media. Incredibly high-priced used copies available on Amazon, and Kobo independent ebook bookstore

Note on change of terminology

This book uses the word “task,” abandoned after publication because of its many shades of meaning. Practical Empathy describes the same process using updated vocabulary.

 
excerpts

Chapter 7: released by Rosenfeld Media

 
illustrations

The illustrations in the book are available for you to download and use, with attribution, in your own internal presentations.

 
reviews
  • Amazon reviews
  • Reena Jana, Tool: Mental Models, Business Week, November 26, 2006
 
translations

This book is available in:

  • Korean
  • Japanese
  • Chinese (release date TBA)

Go Practical Empathy →

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