A person is focused on their purpose, intention, or goal. They are not focused on your solution. They are making progress toward their own outcome.

Is your solution “aware” of all the other solutions the person is using? How does it connect, support, or interweave with the other types of solutions?
Types of tools:
- Manual
- Mechanical
- Mental
- Social
- Digital
- Service
- Community
- Commerce
- Economic
- Civic
- etc.
