Koi fish of different sizes and colors swimming in dark water

fear of empathy

“how does that make you feel?”

You might be running along this soft dirt trail through the redwood trees and think of a new idea for your work

where do ideas come from?

what comes before an idea forms in your mind?

a person standing at the top of petrified sand dunes which are pink/orange in color

Agile UX?

how do you get product owners to design for real people?

restaurant with kids at table, adults in background

instead of average

One size does not fit all

good understanding takes time

There’s a cycle that we follow when we develop products: Think-Make-Check. It’s also called a few other things, such as Ideate-Prototype-Test. No matter what the vocabulary, it’s the cycle that organizations seek to spin faster, to make lightweight,… Read More

long view of the river going through Zion canyon, Utah

stop trying to solve everything

let go of your product and what you were hired to do

sunset with pond and mtns in the background, lawn in foreground

Eat, Smell, Prey

exploring an example problem space This case study aims to encourage you to get some problem-facing research started, using practical empathy and mental model diagrams. Researching the problem (as opposed to the solution) is a lot easier than you might… Read More

agaves make a formidable barrier

how to get your org to say yes to research

newsletter #2  |  5-Jan-2016 It’s an uphill battle–trying to convince others at your organization to pay attention to empathy-based research. Yet, you are not alone. There are many barriers practitioners face, and often these are so tangled up with… Read More

small dog holding stick in mouth with teeth bared

demographic assumptions

True story: I was walking down to the bakery last Spring when I turned a corner and encountered a woman in a rust-colored down vest walking her little brown wiry-haired dog. The dog started barking when it saw… Read More