good understanding takes time

There’s a cycle that we follow when we develop products: Think-Make-Check. It’s also called a few other things, such as Ideate-Prototype-Test. No matter what the vocabulary, it’s the cycle that organizations seek to spin faster, to make lightweight,… Read More

golden gate bridge viewed from lands end

issue #1 – research doesn’t fit into fast-spinning cycles

Indi clarifies and resolves this issue for clients.

vineyards on rolling hills to the horizon, olive trees in foreground

issue #3 – user research only covers users

Indi clarifies and resolves this issue for clients.