good understanding takes time

There’s a cycle that we follow when we develop products: Think-Make-Check. It’s also called a few other things, such as Ideate-Prototype-Test. No matter what the vocabulary, it’s the cycle that organizations seek to spin faster, to make lightweight,… Read More

agaves make a formidable barrier

how to get your org to say yes to research

newsletter #2  |  5-Jan-2016 It’s an uphill battle–trying to convince others at your organization to pay attention to empathy-based research. Yet, you are not alone. There are many barriers practitioners face, and often these are so tangled up with… Read More