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Articles & Featured Voices

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Published
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Featured Voices

Essays About …

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Problem vs. Solution

Thinking Styles

Demographic Assumptions

Published Articles

Removing Bias from Your Solutions

Jan-2021 – User Research Explained, A Charity Collection of Essays for Pandemic Relief;


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When You Listen, What Are You Thinking

Nov-2019 – Design Management Institute dmi:Review “Innovative Thinking on Diversity & Inclusion,” Vol. 30, Issue 3, November 2019, page 22;


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Launching Problem Space Research

Jan-2018 – Interactions Jan-Feb 2018 XXV.1, page 66;


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Product Strategy: Clinging to Assumptions

Jan-2016 – Interactions May-June 2016 XXIII.3, page 66;


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Look at It Another Way

Sept-2008 – A List Apart, issue 267, September 09, 2008


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Photo of Scroll Magazine cover, first issue. A cartoon cloud is asking a cartoon bird, "Did you get my email?" and the bird relies "Yes."
Intelligence vs. Understanding

Sept-2008- Scroll Magazine, inaugural edition, September 2008 (the magazine ended soon after, and was never available online)


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Contributions

Indi Young Interview with Research Loop

Mar-2020 – Research Loop – #PeopleOfResearch 6


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3 Ways to Select the Perfect Method for your Research Goal

Dec-2014 – UXmas – Advent Calendar for UX folk


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The Squabble Over Personas

Dec-2013 – UXmas – Advent Calendar for UX folk;


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blue image on cover of book, looking like plans for a rocket ship and how it will be used
UX Design for Startups – Foreword by Indi Young

Jan-2013 – UX Design for Startups by Marcin Treder;


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The Cast of Personas

July-2012 – Johnny Holland


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Comics

Developing valid personas

Created by Indi Young & Brad Colbow

This comic introduces the basics of creating behavioral audience segments. The examples shown in this comic are labeled as roles by accident, so ignore that. .


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Mental Model Diagrams Cartoon

Created by Indi Young & Brad Colbow

Designers focus on the details of experiences–flow, layout, connection to other channels, tone of voice, etc. The goal is to be as “user-aware” as possible, yet there are different kinds of users. How can you support them more completely? For that matter, how can you support even one segment of users in a manner that aligns with their inner thinking?


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Featured Voices

Why Listening Deeply is so hard

by Pei Ling Chin

Listening deeply is a topic I am passionate about, not because I am good at it (far from it!) but because it is so deeply needed – not just in research but in our everyday conversations with people.


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zulaikha Brahman empathy map
Empathy Map: A Tool To Uncover What REALLY Matters

by Zulaikha

Empathy is the key trait that helps us keep people at the center of everything we do. However, people are complex, and that makes it impossible to empathize at scale. Empathetic frameworks help navigate that complexity.


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