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X Articles

Articles & Featured Voices

Essays
Published
Contributions
Comics
Featured Voices

Trending Essays on Inclusive Software

Read Inclusive Software on Medium

Define Value Beyond “faster-easier-efficient-scalable”

Why does the tech world only think of value in these terms?

Jul 22, 2023 / Read More

Your Org’s Strategic Direction Is Based on Research

This article was written in conjunction with Kunyi Mangalam.

May 22, 2023 / Read More

Archetypes Don’t Have Photos, but Characters Do

Develop a cast of characters that represent archetypes you want to support

May 05, 2023 / Read More

Insta-Personas & Synthetic Users

The ways you cannot use ChatGPT (etc) for Design Research

Apr 20, 2023 / Read More

Time to Listen — Chapter One (excerpt)

This is an excerpt from chapter one of my book “Time to Listen.” You can read more about the book and order the book through your local b...

Mar 03, 2022 / Read More

A Powerful Lens: People’s Purpose

Sep-2022: The book Time to Listen is available now. Chapter 4 shows you how to set the purpose of a listening session or a study about th...

Jan 30, 2021 / Read More

A Team that Is Switched On

what does non-hierarchical collaboration look like?

Sep 25, 2020 / Read More

How to Wield Empathy

This is what I mean by empathy. I tried thinking like Daren would think.

Aug 25, 2020 / Read More

Generating Focused Ideas Through Practical Empathy

Building awareness of cognitive bias, and solving for it with thinking styles and problem space research

Aug 24, 2020 / Read More

Remote Collaboration Tips

Time travel with me back to 2003, and discover the through-line.

Aug 24, 2020 / Read More

Published Articles

Removing Bias from Your Solutions

Jan-2021 – User Research Explained, A Charity Collection of Essays for Pandemic Relief;


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When You Listen, What Are You Thinking

Nov-2019 – Design Management Institute dmi:Review “Innovative Thinking on Diversity & Inclusion,” Vol. 30, Issue 3, November 2019, page 22;


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PDF

Launching Problem Space Research

Jan-2018 – Interactions Jan-Feb 2018 XXV.1, page 66;


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PDF

Product Strategy: Clinging to Assumptions

Jan-2016 – Interactions May-June 2016 XXIII.3, page 66;


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PDF

Look at It Another Way

Sept-2008 – A List Apart, issue 267, September 09, 2008


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Photo of Scroll Magazine cover, first issue. A cartoon cloud is asking a cartoon bird, "Did you get my email?" and the bird relies "Yes."
Intelligence vs. Understanding

Sept-2008- Scroll Magazine, inaugural edition, September 2008 (the magazine ended soon after, and was never available online)


PDF

Contributions

Indi Young Interview with Research Loop

Mar-2020 – Research Loop – #PeopleOfResearch 6


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3 Ways to Select the Perfect Method for your Research Goal

Dec-2014 – UXmas – Advent Calendar for UX folk


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The Squabble Over Personas

Dec-2013 – UXmas – Advent Calendar for UX folk;


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blue image on cover of book, looking like plans for a rocket ship and how it will be used
UX Design for Startups – Foreword by Indi Young

Jan-2013 – UX Design for Startups by Marcin Treder;


PDF

The Cast of Personas

July-2012 – Johnny Holland


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Comics

Developing valid personas

Created by Indi Young & Brad Colbow

This comic introduces the basics of creating behavioral audience segments. The examples shown in this comic are labeled as roles by accident, so ignore that. .


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Mental Model Diagrams Cartoon

Created by Indi Young & Brad Colbow

Designers focus on the details of experiences–flow, layout, connection to other channels, tone of voice, etc. The goal is to be as “user-aware” as possible, yet there are different kinds of users. How can you support them more completely? For that matter, how can you support even one segment of users in a manner that aligns with their inner thinking?


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Featured Voices

Why Listening Deeply is so hard

by Pei Ling Chin

Listening deeply is a topic I am passionate about, not because I am good at it (far from it!) but because it is so deeply needed – not just in research but in our everyday conversations with people.


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zulaikha Brahman empathy map
Empathy Map: A Tool To Uncover What REALLY Matters

by Zulaikha

Empathy is the key trait that helps us keep people at the center of everything we do. However, people are complex, and that makes it impossible to empathize at scale. Empathetic frameworks help navigate that complexity.


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