“how does that make you feel?”
what comes before an idea forms in your mind?
how do you get product owners to design for real people?
One size does not fit all
There’s a cycle that we follow when we develop products: Think-Make-Check. It’s also called a few other things, such as Ideate-Prototype-Test. No matter what the vocabulary, it’s the cycle that organizations seek to spin faster, to make lightweight,… Read More
let go of your product and what you were hired to do
exploring an example problem space This case study aims to encourage you to get some problem-facing research started, using practical empathy and mental model diagrams. Researching the problem (as opposed to the solution) is a lot easier than you might… Read More
newsletter #2 | 5-Jan-2016 It’s an uphill battle–trying to convince others at your organization to pay attention to empathy-based research. Yet, you are not alone. There are many barriers practitioners face, and often these are so tangled up with… Read More
True story: I was walking down to the bakery last Spring when I turned a corner and encountered a woman in a rust-colored down vest walking her little brown wiry-haired dog. The dog started barking when it saw… Read More