First the small print: I use the archaic term “task” to mean any behavior or motivator or reasoning that a person mentions. “Task” is limited in definition, but it’s simpler to say than any other combination of words that I actually mean, like “Behavior, Belief, and Emotion.” Just wanted to point this out … During […]
Archives for March 2009
pay close attention to the words you use in labels
The words in the labels will make or break the mental model. Here is some advice to bear in mind. First, start each label with a clear, present tense verb. I often see things like “worried” and “manager” and “needed” as the first word in mental model labels. Ix-nay. Verbs have power. Use them. Second, […]