Thinking styles intro
Why this workshop
It is not a secret that often personas are built in a day using quantitative data and invented “decorative” detail. This workshop introduces your team to thinking styles, an unbiased way to include the diversity of mindsets of people you seek to support.
The following articles give you an overview of thinking styles
What you will learn
In this workshop we will look at what goes into a bias free thinking style. You will see how to build thinking styles, how to use them, and how you can test your existing personas for validity.
- The problem with personas
- The prevalence of demographic assumptions
- Example thinking styles
- Necessary data characteristics
- Forming thinking-styles
- Transfer existing research into personas
Unintentional cognitive bias and demographic assumptions are common among most product teams. There is a way to become aware and avoid the risk that comes from decisions made too quickly. Thinking styles are deeply researched, demographics-free* mindsets for the characters who play roles in an org’s design scenarios.
The point of using demographics-free thinking-styles is to help your organization support broader sets of people, to be aware of broader cultures and approaches rather than be blinkered by their own [dominant] approach. Thinking-styles stop assumptions and convention, allowing your org to make design experiences based on real knowledge. They also help stakeholders and designers recognize the narrowness of current solutions (and possibly acknowledge that the narrowness is what they are actually aiming for. There are still so many stakeholders who claim their solution is for “everyone.”) If your org can define audiences specifically, highlighting the variety thinking-styles within, this variety of thinking-styles allows your org to multiply the number of goals and solutions you can seek to support.
*There is an exception for research scopes involving discrimination and relating to physiology, etc.
This is a preformatted workshop.
- Presentation with slides and method
- Exercises in recognizing elements of personas and thinking styles
- Online: $4000
- In-person: currently not available
Note: If you are a conference organizer, or if you have serious budget constraints, we can figure it out.
How to bring Indi and your team together
- Fill out the request form.
- We will reach out to answer any questions, and settle on a date, time (across time zones) & fee.
- Sign the contract (we can use your contract or Indi’s, depending on your procurement system)
- You will provide a one-page describing what team members are concerned about that makes them want this workshop.
- Workshop occurs
- Invoice & payment
Do you need more in depth training in cognitive empathy and listening? Check out Indi’s course “Listening Deeply.