Thinking styles intro
Why this workshop
It is not a secret that often personas are built in a day using quantitative data and invented “decorative” detail. This workshop introduces your team to thinking styles, an unbiased way to include the diversity of mindsets of people you seek to support.
The following articles give you an overview of thinking styles
Preparing for your context
For those who choose this workshop, Indi will ask you to send an email describing the audience, some reasons why they are interested in this course, and what’s been keeping them up at night with respect to this topic.
Create a better understanding of who you might serve
What you will learn
In this workshop we will look at what goes into a bias free thinking style. You will see how to build thinking styles, how to use them, and how you can test your existing personas for validity.
- The problem with personas
- The prevalence of demographic assumptions
- Example thinking styles
- Necessary data characteristics
- Forming thinking-styles
- Transfer existing research into personas
This is a preformatted workshop.
- Presentation with slides and method
- Exercises in recognizing elements of personas and thinking styles
- Online: $4000
- In-person: currently not available
- Extreme currency exchange: $400
Note: If you are a conference organizer, or if you have serious budget constraints, we can figure it out.
Do you need more in depth training in cognitive empathy and listening? Check out Indi’s course “Listening Deeply.
Let’s start the discussion
Tell us about your interest or question, and we will get back to you with answers or to set up a call.