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WIP Course 6 – FYS

6. Framing Your Study

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Recordings + Live Group Sessions

10:30am San Francisco time

5:30pm San Francisco time

More about the timezones and dateline

About this course

Summary

A research study requires careful choices. This course will help you decide what knowledge your organization needs, the purpose your users have, and the framework for a study. You will bring your knowledge from the other courses in the series to this capstone course, so that together we can set up and pursue your own study.

Yes, framing your study comes first. But in terms of learning how to do this, you need a deeper understanding of the components of this method. So it’s best if you take Listening Deeply and Thinking Styles (or Mental Model Diagrams as Opportunity Maps) first. Check the learning paths chart.

Whether it’s your first research study or your umpteenth, you can always use help clarifying what knowledge goals to aim for.

This course will lead you through the development of your own project framing. The live class sessions will include discussion and exercises meant to help you step through all the decisions. You’ll learn about how many participants to recruit to make sure patterns emerge in qualitative data. We’ll cover thinking styles as audience segmentation, and how you can start with hypothetical thinking styles if your organization doesn’t have them yet. Finding participants for your study is fraught with false leads, so we’ll outline some stronger methods for finding people who truly have a lot of experience with your scope, and who will perform well in a listening session.

When it comes to clarification, your stakeholders can probably use a better grasp on the uses of qualitative and problem space research.

You’ll also learn to show your stakeholders how your study will ultimately guide your product & service strategy. The homework between classes requires that you collaborate with your stakeholders to get the input you need to support them more deeply … because so many stakeholders don’t know how to ask for the knowledge they truly need. This course will help you speak more clearly to your stakeholders about what kind of research you can produce what kind of knowledge will come out of it.

You will learn how to:

  • check your philosophy: constructivist, positivist
  • clarify your framework: inductive, deductive, abductive
  • choose your scope by getting outside the box of your organization
  • narrow your scope by choosing a purpose containing rich thought
  • find or hypothesize the thinking styles that are a priority
  • gather candidates from stronger sources
  • filter candidates through spoken screeners

Course Features:

  • Downloadable diagrams & learning tools
  • Exercises and practice during the live group sessions
  • Counts toward Certficate of Problem Space Research
  • Slack workspace membership

Prerequisites

  • Course – Listening Deeply
  • Course – Thinking Styles
  • Understanding that concepts at depth represent cognitive empathy (inner thinking, emotional reactions, guiding principles)
  • A study (old or new) that you would like to frame/reframe
  • A good handle on your product strategy
  • Watch one of Indi’s latest recorded talks
  • Listen to one of the latest Other Recordings

Recommended reading

  • Articles about Problem Space vs. Solution Space
  • Book – Mixed Methods by Sam Ladner (the first third/introduction)
  • Book – Future Ethics by Cennydd Bowles
  • Chapter 1 in Practical Empathy
  • Articles about Demographic Assumptions

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Recordings + Live Group Sessions

Group A: 20 places left

Group B: 20 places left

Which group is right for my schedule?

Regular

When your organization will cover the cost, e.g. your employer is paying

Price per individual: US $776.00

Choose your group:

Group A

10:30am San Francisco time

Group B

5:30pm San Francisco time

Govt / Military / Non-profit

When a government, military, or non-profit organization is covering the cost

Price per individual: US $582.00

Choose your group:

Group A

10:30am San Francisco time

Group B

5:30pm San Francisco time

Out-of-Pocket

When you will NOT be reimbursed for the cost by anyone

Price per individual: US $388.00

Choose your group:

Group A

10:30am San Francisco time

Group B

5:30pm San Francisco time

Extreme Currency Exchange

When your purchasing power is at an extreme disadvantage to the US dollar

Price per individual: US $80.00

Choose your group:

Group A

10:30am San Francisco time

Group B

5:30pm San Francisco time

Pricing for Teams

Discounts from the Regular price level are available for groups/teams attending the class together.

3 people ~15% $660 each ($1980 total)
4 people ~20% $621 each ($2484 total)
5 people ~25% $582 each ($2910 total)
6-10 people ~30% $543 each
11-15 people ~35% $504 each
16+ people ~40% $466 each

Contact us to enroll your team:

Contact Us

Refund Policy

Refunds are possible up until 2 days prior to your course start date.

The class is very hands-on—you have the chance to practice on your own project and get Indi's feedback on top of that. It's a brilliant course!
– Sonja - Oct-2019
This is really worth it, but be ready to work hard. It would be better to be prepared (read medium, books, etc). But this is really worth it! :-) and... you could be flooded and drown :-)
– Natalia Harzu - Oct-2020
I’ve encouraged many to take these courses!
– Jennifer Strickland - Oct-2019
I’ve seen so much hope for our industry in these courses. Instead of the ego-filled focus on the solution space, I’ve seen humility and infinite curiosity to understand the people with purpose.
– Jennifer Strickland - Oct-2019
Framing Your Study is the perfect course for you if, like me, you have been struggling to define the right scope for your study or were not sure how to get the right people.
– Sonja - Oct-2019
If people and purpose resonates deeply with the work you do, please sign up for this class.
– Vanitha Shankar - Sep-2021
Set aside time each day (1-2 hours) for reading and preparing for the course, do not try to do your homework in one sitting.
– Svetlana Ratner - Oct-2020
If you are doing research already, sign up to get exposed to perspectives and approaches that can really push your thinking.
– Zulaikha Rahman - Oct-2020
It will set in stone fundamentally important things: how to approach the studies in thinking styles, what's the solid screening strategy and why this type of research is important.
– Olena Bulygina - Oct-2019
Framing Your Study is full with practical, spot-on tips and advice. I do user research daily and I was able to enrich my practice since class one!
– Olena Bulygina - Oct-2019
The greatest qualities we bring to this work are radiantly on display in Indi. She lets others feel safe to exude their own passion.
– Jennifer Strickland - Oct-2019
If this type of qualitative research is new to your or your organization, this is a path for stepping out of the status quo research methods by going deeper.
– Jim Thornton - Oct-2020
Try to free your mind for pure non-judgmental perception. Be ready to be surprised.
– Svetlana Ratner - Oct-2020
It's like getting a step-by-step framework with Indi as teacher + mentor + coach + consultant. I'm not sure you could do better.
– Jim Thornton - Oct-2020
If you want to learn how to do the user research the right way from an incredible person, who will also have a huge impact on your life in general, then don't ask "why," just sign up!
– Gosia - Oct-2019
Learn how to get started with your project, use your own research project in homework examples with real feedback from Indi and team.
– Jim Thornton - Oct-2020
I chose the Friday/Saturday session for the range of views. Hearing from classmates in Malaysia, Siberia, Australia, and more, increases my awareness and opens empathetic potential.
– Jennifer Strickland - Oct-2019
I tell people about the course when I think what they’re doing would benefit from understanding the problem more.
– Anita Shervington - Oct-2020
Indi doesn't make your recruitment magically easier, but helps you understand what's important to prioritise, and how to minimise the challenges you're facing in recruitment and scoping your study.
– Pei Ling Chin - Oct-2019
If you are new, sign up to get step by step guidance on the research process and get more confident in doing it yourself.
– Zulaikha Rahman - Oct-2020
Try to overcome shyness and communicate more with other participants - this is also very valuable.
– Svetlana Ratner - Oct-2020
If you're always struggling in your research scoping and recruitment, this is the course for you.
– Pei Ling Chin - Oct-2019

Other Languages

Take this course in Chinese through UXOffer:

Previous start dates

25-Aug-21 | 16-Sep-20 | 18-Sep-19

5. Mental Model Diagrams as Opportunity Maps
6. Framing Your Study
1. Listening Deeply

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