the value of understanding the problem space

Square granite cobblestones arranged in a grid

This webinar builds awareness of cognitive bias when it comes to being “data-driven,” and clarifies the differences between the problem space and the solution space. I introduce mental model diagrams, behavioral audience segments (thinking styles), and show how these artifacts (which are created and updated in the problem space) act to power your solution space idea & design generation. Waggl is a service company that has created a platform to crowd source employee feedback and align on action. Webinar: Generating Focused Ideas Through Practical Empathy (43 minutes)

My section begins at 4:00 and ends at 46:45.