design strategy & inclusivity

Essays & Recordings

Essays & Recordings

ESSAYS
TALKS
OTHER RECORDINGS
PUBLISHED ARTICLES
CONTRIBUTIONS
COMICS

Essays

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Watch past talks

Events archive . Watch more on Youtube
Listening Deeply - Understand People Before Solving Problems
16-Oct-20 online Workshop
TRANSCRIPT
Closing Keynote: Paying Better Attention to the Problem
11-Mar-20 Austin, TX Conference
TRANSCRIPT
Paying Better Attention to the Problem
1-Feb-20 online (USA only) Webinar
TRANSCRIPT
Paying Better Attention to the Problem
1-Dec-19 online Webinar
TRANSCRIPT
Paying Better Attention to the Problem
1-Oct-19 Manchester, UK Conference
TRANSCRIPT
Boo Hiss Personas - A Panel Discussion
20-Mar-18 San Jose, CA - USA Panel
TRANSCRIPT
 

Listen to other recordings

Events archive

 Type Interview
8-Oct-20 online
Monthly Meeting: AMA with Indi Young
Hosted by Orange County UX
Join us for a chat with the warm and engaging Indi Young who may touch on cognitive empathy, listening deeply, mental model diagrams and investigating the...
TRANSCRIPT
Type Podcast
18-Aug-20 online
A Session On Empathy, Cognitive Bias, & Listening in an Overstimulated World
Hosted by We Get Real AF
Season 1 Episode 13: Indi is an independent qualitative data scientist who provides organizations solid data to guide product design strategy and spark...
TRANSCRIPT
Type Podcast
5-Aug-20 online
Indi Young on problem-space research for cultural organizations
Hosted by Superhelpful
Talking to the museum folks about deep understanding
TRANSCRIPT
Type Podcast
17-Jun-20 online
Can Empathy Be Taught?
Hosted by UX Broadcast "Live With Lee"
Joe Sokhol and Lee had a conversation about empathy in the episode prior, so they bring Indi on to answer the question, "Can empathy be taught?"
TRANSCRIPT
Type Interview
10-Jun-20 online
Indi Young & Brian Sullivan Fireside Chat
Hosted by 24 Hours of UX
A grassroots UX extravaganza on June 10th 2020: An ask-me-anything session exploring mental model diagrams, practical empathy, and opportunity research.
TRANSCRIPT
Type Podcast
21-Apr-20 online
Being a Problem Space Researcher
Hosted by UX Research Mexico
Charlé con Indi Young sobre ser investigadora de usuarios muchísimo antes que existiera el término, los retos que implica ganar un lugar en la mesa con los...
TRANSCRIPT
 

Published articles

When You Listen, What Are You Thinking

Nov-2019 – Design Management Institute dmi:Review “Innovative Thinking on Diversity & Inclusion,” Vol. 30, Issue 3, November 2019, page 22;

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PDF

Product Strategy: Clinging to Assumptions

Jan-2016 – Interactions May-June 2016 XXIII.3, page 66;

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PDF

Intelligence vs. Understanding

Sept-2008- Scroll Magazine, inaugural edition, September 2008

PDF

Launching Problem Space Research

Jan-2018 – Interactions Jan-Feb 2018 XXV.1, page 66;

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PDF

Look at It Another Way

Sept-2008 – A List Apart, issue 267, September 09, 2008

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Contributions

3 Ways to Select the Perfect Method for your Research Goal

Dec-2014 – UXmas – Advent Calendar for UX folk

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UX Design for Startups – Foreword by Indi Young

Jan-2013 – UX Design for Startups by Marcin Treder;

PDF

The Squabble Over Personas

Dec-2013 – UXmas – Advent Calendar for UX folk;

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The Cast of Personas

July-2012 – Johnny Holland

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Comics

Developing valid personas

Created by Indi Young & Brad Colbow

This comic introduces the basics of creating behavioral audience segments. The examples shown in this comic are labeled as roles by accident, so ignore that. .

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Mental Model Diagrams Cartoon

Created by Indi Young & Brad Colbow

Designers focus on the details of experiences–flow, layout, connection to other channels, tone of voice, etc. The goal is to be as “user-aware” as possible, yet there are different kinds of users. How can you support them more completely? For that matter, how can you support even one segment of users in a manner that aligns with their inner thinking?

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