To find people to participate in listening sessions, I must be careful. After gathering a bunch of names, I select likely candidates and conduct a spoken screener with each them.
- I look carefully at whether a person has a lot to say about their inner reasoning–the voice inside their head, the way they react and work out their reactions, and their guiding principles. People who can’t explain their thinking at a specific time/place, who tend to generalize or stick to explanations how or why they did something, do not make great participants.
- I also look carefully for people who represent different thinking styles, broadening the approaches I can explore and bring to my clients as new opportunities. (Software has, to this point, widely been created for people who think a lot like the creators. We aren’t representing the breadth of humanity, so our software does a poor job for the majority of users.)
Professional recruiters find these requirements difficult to fulfill.
Researchers, designers, and product folks know the value of these steps and are much better at helping to find good candidates. Plus they are connected to people (through community, projects, play, family) who are connected to people much broader than our typical spheres.
I’m looking to build a network of folks who I can turn to, with links & flyers in hand, to help me reach beyond my network out a second or third degree to find candidates truly outside of the realm of technology. I’ll have different criteria each time, for each study I conduct.
I’ll also offer rewards:
- a book (your choice) for 1 viable study participant per study
- recordings-only access to my online advanced training series (your choice) for 2 viable participants per study
- live access to my online advanced training series (your choice) for 3 viable participants per study
Interested in putting your name on my email list? I’ll only reach out when I need help finding a truly broad set of participants with specific purpose-based, problem space defined criteria. (For example, small business owners who have just started out, hopeful home buyers who have to resolve a bad credit score, home cooks who love to fix creative dinners, etc.)