2. Concepts & Summaries (analysis part one)
About Archive Access
The Archive Access option lets you watch the recorded classes from the last time Indi recorded the course. Typically, this will be the class recordings from the previous year.
Archive Access provides a way for you to experience Indi’s course content on your own schedule, without waiting for the next Live class offering.
- Access to previous course recordings: 6 months
- Answer sheets for self-review of homework
- Downloadable slide decks
- Detailed timestamps of recordings
- Examples, exercises + other materials
- Membership in the Slack community
About this course
Research teams tend to hurry through data analysis, which bends the insights toward their own perspective. In this course you will learn bias-free analysis of transcripts.
Research “insights” are the junk food of product teams.
Most research teams are working within complex contexts, and the people they study are complicated. They do their research in focused chunks to shed light on discrete parts of the situation. But many teams are told, “Give me a couple of good insights.” They’re asked, “What are the highlights?” “Trends?” “Pain points.” Teams end up sharing out answers to those questions rather than letting the data tell the real stories.
Research teams respond by providing a “summary” format of what they found–and literally this set of insights consists of a list of things they heard frequently. When creating this list, it takes a well-trained mind not to fall prey to cognitive bias. When you come at data from a top-down approach, the concepts that you’ve already become interested in get emphasized in what you remember from the data. Bottom-up analysis is the best way to avoid cognitive bias and let the data tell you what it really means. Very few research teams actually conduct bottom-up analysis.
(Here is an example of concepts & summaries from the first part of one transcript, about the purpose of going to a restaurant, or not, during the COVID19 pandemic.)
Learn true, unbiased, bottom-up analysis technique.
If you want to bring rock-solid, reliable information to your organization, you need to know how. This kind of deep analysis is not taught as a part of most user experience coursework. It requires keeping a neutral mindset and looking at the transcripts for types of concepts, not concept meaning. The meaning will bias you toward the things you are already interested in. Types of concepts, however, enables a bit of neutrality. Once you pull those types out and summarize them, you will have a true set of concepts that were actually expressed
You will learn how to:
- Develop cognitive empathy with each participant by thoroughly understanding their transcript
- Set yourself up for easier synthesis of patterns
- Recognize surface from depth
- Pull quotes across a transcript to form a single concept
- Summarize each concept so it makes later comprehension faster
- Prepare data for creating thinking styles and mental model diagrams
- Also use this approach for transcripts from user research
Expect homework to take about one hour a week. (Some people invest less time or more time, depending on their context.)
- Homework #1: Based on a list of quotes (concepts), list verbs you think represent this concept best. Optionally, try your hand at writing a couple of summaries.
- Homework #2: Based on a list of quotes (concepts), list verbs you think represent this concept best, then write a summary with the key point next and a supporting detail or two.
- Homework #3: Given a transcript, find the concepts (repeated & tangled), prune the quote, list some verbs, then write a summary with the key point and supporting details.
*Pricing Level Details
Regular – When your organization will cover the cost, e.g. your boss is paying
Government/Military/Non-profit – When a government, military, or non-profit organization is covering your education cost
Out-of-Pocket – When you will NOT be reimbursed for the cost by anyone; also use this if you are a member of a union and your boss is not paying
Extreme Currency Exchange – Not in the US? When your purchasing power is at an extreme disadvantage with the US dollar, we have much bigger discounts. We want to include folks in Brazil, India, Ukraine, Russia, Malaysia, etc.
Q & A
Q: When will the archived course be updated with the newest version of the course?
A: Indi updates the archive after each time she teaches the course. Typically this will be about 8 weeks after the Live course start date.
Q: When is the next Live course start date?
A: please check later for next Live Course date
Q: If I have questions about the course content, will Indi answer them for me?
A: While Indi may or may not have time to directly answer your questions, asking a question in the Slack community will give Indi, her team, and many other Slack members a chance to see the question and respond to it.
Q: Does taking the Archive Access course count toward Indi’s Problem Space Certificate Program?
A: No, only taking the Live courses counts toward the certificate.