3. Cultivating Patterns (analysis part two)
About Archive Access
The Archive Access option lets you watch the recorded classes from the last time Indi recorded the course. Typically, this will be the class recordings from the previous year.
Archive Access provides a way for you to experience Indi’s course content on your own schedule, without waiting for the next Live class offering.
- Access to previous course recordings: 6 months
- Answer sheets for self-review of homework
- Downloadable slide decks
- Detailed timestamps of recordings
- Examples, exercises + other materials
- Membership in the Slack community
About this course
Typical affinity grouping involves sticky notes and intuitive understanding of how concepts fit together. Bias creeps in. This course covers a more accurate method.
Make sure your qualitative data analysis lets other perspectives appear.
Product design is full of decisions. Smart organizations base those decisions on an equal combination of quantitative & qualitative research. Qualitative research seems to be the poor cousin with respect to following an accurate process. We rely on an incomplete picture. For example, folks who grew up with the kids TV show Sesame Street, remember a game called “one of these things is not like the others.” One of the muppet characters would put pictures of four things up on a board, and the other muppets would guess which one was “unlike” the other based on various facets. When I was a kid, the show producers always made the game end with one correct answer. Society now has a better understanding that there can be different answers based on different perspectives.
What doesn’t belong if the four things are:
- sports shorts
- sports socks
- sports headphones
It depends upon the person’s focus of mental attention. If they are training for a marathon, then the sports shorts, socks, and headphones might go together. If they’re at practice for their football/soccer team, then the shorts, socks, and cleats might go together. There are other focuses of attention, too. And there are different ways they could achieve the purpose of marathon training or football/soccer practice based on their physiology, which would require different equipment than these four things. As researchers, let’s make sure we see the different perspectives.
Improve your skill at finding affinities from different perspectives.
One place practitioners go wrong is choosing noun-based affinities. In this course you will learn how to find affinities based on verbs–the action within the focus of mental attention. Synthesis of the concept summaries (from the previous course) across study participants is based on similarity between their states of mind when they thought or felt the concept. This is how you avoid unconscious bias. This is how you allow the data to group together from the bottom-up.
You will learn how to:
- Cultivate patterns based on focus of mental attention
- Avoid cognitive & unconscious bias by avoiding nouns
- Pinpoint the action with in the context
- Feel confident with the groups that you find
- Validate the integrity of your data by whether or not the patterns arise
*Pricing Level Details
Regular – When your organization will cover the cost, e.g. your boss is paying
Government/Military/Non-profit – When a government, military, or non-profit organization is covering your education cost
Out-of-Pocket – When you will NOT be reimbursed for the cost by anyone; also use this if you are a member of a union and your boss is not paying
Extreme Currency Exchange – Not in the US? When your purchasing power is at an extreme disadvantage with the US dollar, we have much bigger discounts. We want to include folks in Brazil, India, Ukraine, Russia, Malaysia, etc.
Previous Course Participants – For people who have previously purchased access to one of Indi’s courses and want to review the materials.
Q & A
Q: When will the archived course be updated with the newest version of the course?
A: Indi updates the archive after each time she teaches the course. Typically this will be about 8 weeks after the Live course start date.
Q: When is the next Live course start date?
Q: If I have questions about the course content, will Indi answer them for me?
A: While Indi may or may not have time to directly answer your questions, asking a question in the Slack community will give Indi, her team, and many other Slack members a chance to see the question and respond to it.
Q: Does taking the Archive Access course count toward Indi’s Problem Space Certificate Program?
A: No, only taking the Live courses counts toward the certificate.