O’Reilly webcast Balancing Science with Person-Focused Research (60 minutes). O’Reilly changed their registration process a bit, and you will be prompted to login to your O’Reilly.com account before launching the presentation. (You will need to set up an account if you do not have one.) You will be prompted to complete a registration form and upon completion you will be taken to ON24 to click a ‘Launch Presentation’ button and then the webcast will play.
I spent the 2014 UX Poland conference running around doing listening sessions with attendees about what concerns were on their minds at work, while simultaneously watching as many local presentations as I could. Then I did summaries and pattern-finding to see how well the conference material matched these concerns. There were some very strong matches! This presentation covers the themes I found. (Here is a follow-up interview about the research I did for my presentation.)
Jeff Parks asks me to explain the most important parts of non-directed interviews. I cover scope, sensing your way forward, and explaining to your boss why this technique is important. (… and the joy of really connecting with another person.) I also explain what to place in the recruiting screener instead of the non-directed interview.
“Intelligence is a poor cousin to understanding.” There is a vast difference between intelligence and understanding. Intelligence is the quantitative data you collect about your users. Understanding is the cognitive empathy you develop by listening to the purposes and intentions of people you’d like to support. Experience design is no longer a thing you do as a solo designer. Here are two podcasts about these topics, hosted by Jeff Parks and posted on Boxes & Arrows podcast series pages. Roundtable Discussion (May 2008), Unpacking Stories to Serve People Better (Sep 2008)
I present an hour talk to internal designers at Google that explores how you never design for everyone. If you can focus on one or two behavioral audience segments, your support for people will be much more successful.
(This talk includes the example of money tracking.)