Why are your organization’s personas so hard to use? It might be because they are marketing personas, based on the way customers buy what you produce. And the marketing department is afraid you’ll want to change them. You don’t have to. The Squabble Over Personas was published in UXmas 2013. Reprinted below. Read More

To increase your skill as a listener, remember the last time you took a tour. This article for JohnnyHolland, Please Pay Attention to Your Tour Guide begins with this idea. Reprinted below.  Read More