newsletter #2  |  5-Jan-2016

It’s an uphill battle–trying to convince others at your organization to pay attention to empathy-based research. Yet, you are not alone. There are many barriers practitioners face, and often these are so tangled up with other issues that even a determined person will eventually give up trying. I want to help you make the research happen. I have some advice in nine areas that you can use to make headway … so you can turn “we haven’t gotten underway yet” into “we start today.” Read More

newsletter #1  |  15-Dec-2015

Hey, thanks for being one of the original group of people to sign up for my newsletter. This means you’re probably already a believer–you already know the value of understanding what goes through other people’s minds. You agree that much of the research we do for products and strategy is too shallow or fast. You have seen that getting deeper than the level of opinions, preferences, and explanations helps you develop empathy, which is much more useful to your work. And now our job begins Read More