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tips for listening sessions

Jeff Parks asks me to explain the most important parts of non-directed interviews. I cover scope, sensing your way forward, and explaining to your boss why this technique is important. (… and the joy of really connecting with… Read More

boxes & arrows podcast chats

“Intelligence is a poor cousin to understanding.” There is a vast difference between intelligence and understanding. Intelligence is the quantitative data you collect about your users. Understanding is the cognitive empathy you develop by listening to the purposes… Read More

Indi presenting at Google

digging beyond user preferences

I present an hour talk to internal designers at Google that explores how you never design for everyone. If you can focus on one or two behavioral audience segments, your support for people will be much more successful…. Read More