Maybe “research” is not your core job description. It’s time to map your way through the next decade of product development, but getting started can be … doggone difficult.
This case study aims to encourage you to get some problem-facing research started, using practical empathy and mental model diagrams. Researching the problem (as opposed to the solution) is a lot easier than you might suspect. So here’s the example: I… Read More
Several people have developed scripts to render a mental model diagram in a browser, based on data formatted in a spreadsheet. However, none of these scripts has been released to the public; all of them are internal to… Read More
Sometimes you have a summary that stands all by itself–there are no other voices like it, yet there are several voices saying the exact opposite. In this case, go ahead and group the solo voice with the others… Read More
I spent the 2014 UX Poland conference running around doing listening sessions with attendees about what concerns were on their minds at work, while simultaneously watching as many local presentations as I could. Then I did summaries and… Read More
When I was a new author, one of the more disorienting experiences was the first time someone came up to me with their copy of my book and asked me to sign it. I was happy to do… Read More
Frequently when people hear the phrase “mental model” they think of a narrow slice of Don Norman’s definition. In his book The Design of Everyday Things, right after discussing his example of the refrigerator/freezer controls, he writes this definition… Read More
This article originally appeared in issue 267 of A List Apart in September 2008. Reprinted below. “Before you can solve a user’s problems, you must see them as that user sees them. Once you understand what drives people’s behavior, not… Read More