Developing Valid Personas

Well-crafted personas are actually behavioral audience segments with names and faces attached (demographics attached). Behavioral audience segments are differentiated based on the way people tend to reason their way toward a specific purpose, like “lose weight,” “decide which/whether college… Read More

Intro to Mental Model Diagrams

A mental model diagram is one way to collect and curate person-focused research, so you can focus on what people are trying to accomplish and create solutions that match. Brad Colbow created this comic for Indi to introduce… Read More

Building Mental Model Diagrams

Here is a comic about building a mental model diagram by Kevin Cheng and Tom Chi. Reprinted below.