pouring wine into the "glass" that appears between two other bottles

look at it another way

This article originally appeared in issue 267 of A List Apart in September 2008. Reprinted below. “Before you can solve a user’s problems, you must see them as that user sees them. Once you understand what drives people’s behavior, not… Read More

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what are mental model diagrams for?

In this article, Vern Burkhardt asks Indi about the uses and value of mental model diagrams.

adaptive path logo, blue on dark gray

why are mental models important?

Right after the book was released, Kate Rutter interviews Indi about what led up to making mental model diagrams, and why they are important. Indi Young Tells Kate About Mental Models & Her New Book (This post was… Read More