intro to mental model diagrams

cartoon figure in grocery store looking into freezer

A mental model diagram is one way to collect and curate person-focused research, so you can focus on what people are trying to accomplish and create solutions that match. Brad Colbow created this comic for Indi to introduce mental model diagrams.

Designers focus on the details of experiences–flow, layout, connection to other channels, tone of voice, etc. The goal is to be as “user-aware” as possible, yet there are different kinds of users. How can you support them more completely? For that matter, how can you support even one segment of users in a manner that aligns with their inner thinking?

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