When I help clients learn to conduct listening sessions, commonly people want an example of what it means to go deep. I will do a demo and several exercises. Sometimes this doesn’t quite illustrate what I mean, so I also do one-on-one coaching. Read More
I Want to Go to the Park!
Maybe “research” is not your core job description. But you (and your organization) believe in making informed decisions. You’ve been thinking that it’s time to hear from outside people (again). It’s time to understand their larger intentions and purposes. It’s time to map your way through the next decade of product development, rather than just looking a year ahead. Yeah, it may be time to do this, but getting started–and finished–can be … doggone difficult.