newsletter #16  |  20-Sep-2016

I got involved in a Twitter discussion about how a writer defined “active listening” in a UX Booth article:

Tweet by Steve Portigal August 2016 calling Indi's attention to an article in UX Booth saying I define active listening as eavesdropping.

Tweet by Indi Young in August 2016 agreeing with Steve Portigal that active listening is not eavesdropping.
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newsletter #15  |  16-Aug-2016

We saw your cautions about demographics in personas versus deeper motivations that transcend the easily visible segment — and how Jobs to be Done similarly helps us focus on underlying motivations.” Weston Thompson

How do mental model diagrams compare to Jobs to be Done, or to Outcomes? Read More

newsletter #14  |  19-Jul-2016

On my latest client project, we experienced the typical madness around recruiting. The people we thought we set out to find didn’t define themselves the way we did, resulting in a mid-course correction. And then even with the new definition of whom we were seeking, the recruiting firm couldn’t find enough people. We had to step in and recruit for ourselves. Read More

newsletter #13  |  21-Jun-2016

When I help clients learn to conduct listening sessions, commonly people want an example of what it means to go deep. I will do a demo and several exercises. Sometimes this doesn’t quite illustrate what I mean, so I also do one-on-one coaching. Read More

newsletter #12  |  07-Jun-2016

Winners Announced!

Congratulations to Danny Spitzberg of Peak Agency and Ben Judy of Intuit, who each win a print copy of Mental Models.

I received 15 entries, most with good stories about understanding other people’s mental models and how it helped clarify what to design and what to leave off. Read More

newsletter #8  |  05-Apr-2016

I attended the Managing Experience Conference last week, where, for the first time ever, I heard from researchers who already believe in “going broader” in the scope of their studies. That felt awesome! Read More

newsletter #5  |  16-Feb-2016

Most organizationss imagine they understand the problem, and don’t take time to research it. They are content to use what they imagine as the basis for developing their solution. The problem space is where they’ll get their strongest insights and innovations, but you wouldn’t suspect this based on the amount of effort put toward exploring their solution and the people using it. Read More

newsletter #4  |  02-Feb-2016

How did you get interested in the career path that you are following? When I ask people this question, the answer I often hear is “because I wanted to make things better.” There are so, so many things out there that make your eyes roll. Read More

newsletter #3  |  18-Jan-2016

I Want to Go to the Park!

Maybe “research” is not your core job description. But you (and your organization) believe in making informed decisions. You’ve been thinking that it’s time to hear from outside people (again). It’s time to understand their larger intentions and purposes. It’s time to map your way through the next decade of product development, rather than just looking a year ahead. Yeah, it may be time to do this, but getting started-and finished-can be doggone difficult.

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newsletter #2  |  5-Jan-2016

It’s an uphill battle–trying to convince others at your organization to pay attention to empathy-based research. Yet, you are not alone. There are many barriers practitioners face, and often these are so tangled up with other issues that even a determined person will eventually give up trying. I want to help you make the research happen. I have some advice in nine areas that you can use to make headway … so you can turn “we haven’t gotten underway yet” into “we start today.” Read More