ConveyUX is a home-grown Seattle event, produced by Blink UX. This is the one event that UX professionals can count on to bring a yearly stream of great content to the Puget Sound area. Over thirty UX practitioners presented 40+ educational sessions over the three days of the conference. Video of the talk. (68 minutes) Live sketch by Len Peralta. Transcript below.

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(newsletter #)
Figuring out what to explore in a problem-space study is difficult. For problem-space exploration, you ask participants about the larger intent or purpose; for user-research, you ask about your ideas or products. For example, in a problem-space study having to do with drive-through menu design at a fast food chain, we asked participants, “What went through your mind as you decided what to eat for a quick lunch over the past couple of weeks?” The purpose wasn’t to select from a menu, but to eat lunch.

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getting active about empathy

(Newsletter #20)

It’s one thing to say it, quite another to do it. You might agree that broader, deeper understanding of people will strengthen your product strategy and solutions. You might be open to the idea that diverse teams create more sustainable organizations. But getting your own organization to make this shift seems impossible. Because of budget priorities. Because the organization has to get out ahead of the competition faster-than-fast because the market is changing. Because time is money. Because the shareholders need to see profit.
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(newsletter #19)
For a few years, Christina Wodtke has been speaking and writing about using stories in your work. When she says “story,” she means stories with characters and a setting and conflict and resolution. She says stories that develop your concern for the character’s outcome are memorable. And she compares stories with a climax to a typical product decision-making process where the focus is on what can be created or fixed–not why.

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(newsletter #18)

Chances are that if you’re subscribed to this newsletter, you’re interested in techniques for understanding others–specifically in the context of supporting people in your work. Chances are you’ve heard what the U.S. president-elect has promised, and a notable part of it goes against the philosophy of understanding and supporting a variety of different people.
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(Newsletter #17)

I’ve taught a few workshops on problem-space research, listening sessions, and developing & applying empathy lately. These workshops always have room for Q&A and discussion, and the brilliance and depth of the topics always impresses me. I thought I’d pass some of them along. Read More

(Newsletter #16)

I got involved in a Twitter discussion about how a writer defined “active listening” in a UX Booth article:

Tweet by Steve Portigal August 2016 calling Indi's attention to an article in UX Booth saying I define active listening as eavesdropping.

Tweet by Indi Young in August 2016 agreeing with Steve Portigal that active listening is not eavesdropping.
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(Newsletter #15)

We saw your cautions about demographics in personas versus deeper motivations that transcend the easily visible segment — and how Jobs to be Done similarly helps us focus on underlying motivations.” Weston Thompson

How do mental model diagrams compare to Jobs to be Done, or to Outcomes? Read More

(Newsletter #14)

On my latest client project, we experienced the typical madness around recruiting. The people we thought we set out to find didn’t define themselves the way we did, resulting in a mid-course correction. And then even with the new definition of whom we were seeking, the recruiting firm couldn’t find enough people. We had to step in and recruit for ourselves. Read More

In the design and creation of products, services, or software, most organizations follow a cyclical approach. The idea is that past work informs future work. The cycle goes by many names Read More