heavy lifting

Need a hand with your research? Sometimes projects get off to a great start, with fabulous listening sessions, but when the transcripts pile up it becomes daunting.

  • Hand off your transcripts to Indi and her team, and she will return a mental model diagram
  • For an “average size” project, ten transcripts of about 15 pages each, it takes about 3 weeks.

Investment starts around: USD$20k (depending on density of concepts in the transcripts)

fill in where needed

Maybe the internal team members you thought you had in place are not as available as you hoped. Indi and her team can step in to fill the empty slot. We can help you with any of these stages:

  1. Determine scope of research and which audience segments to recruit
  2. Recruit participants
  3. Conduct the listening sessions
  4. Transcribe recordings
  5. Summarize the concepts from the transcripts … or highlight what to pull out for you to summarize … or review and summarize what you highlighted to pull out
  6. Pull the data together into patterns and meaning, even if it’s a big mess
  7. Put the data into a visual mental model diagram
  8. Clarify or derive behavioral audience segments based on the data
  9. Show your stakeholders how your offerings aren’t matching the data
  10. Discuss insights and next steps

Investment starts at: USD$1000

“We originally thought that building the model was about discovering new things. It wasn’t. What we found was that we had re-remembered things that we would have forgotten without the process. And, even more interesting, what we did learn was where things we thought were true turned out to be fiction. Good theories, but with nothing to support them. The model was like looking at an instant-replay, or an old photograph. We thought we knew things, but we forgot some details and made up others. And then, there it is. In perfect focus once again.” Jonathan Baker, Director of Developer Relations, SAP




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