Need a hand with your research? Maybe the internal team members you thought you had in place are not as available as you hoped. Indi and her team can step in to fill the empty slot. There are a number of ways we can help:

  1. Recruit participants
  2. Conduct the listening sessions
  3. Transcribe recordings
  4. Summarize the concepts from the transcripts
  5. Pull the data together into patterns and meaning, even if it’s a big mess
  6. Put the data into a visual mental model diagram
  7. Clarify or derive behavioral audience segments based on the data
  8. Show your stakeholders how your offerings aren’t matching the data
  9. Discuss insights and next steps

Investment starts at: USD$300

“We originally thought that building the model was about discovering new things. It wasn’t. What we found was that we had re-remembered things that we would have forgotten without the process. And, even more interesting, what we did learn was where things we thought were true turned out to be fiction. Good theories, but with nothing to support them. The model was like looking at an instant-replay, or an old photograph. We thought we knew things, but we forgot some details and made up others. And then, there it is. In perfect focus once again.” Jonathan Baker, Director of Developer Relations, SAP




What's on your mind?

sign up for the newsletter; click here