At nearly every presentation and workshop I give, someone comes up to me and asks, “Have you tried (insert tool name here) with your method? It’s really cool.” I shake my head no and politely ask them what they think the tool would do. Every explanation boils down to this: it would automate the analysis […]
Archives for May 2009
write differently for different audiences
Stop producing one product for the masses and start producing three or five products for the conflicting personalities and goals of different groups. In this post from my Adaptive Path tenure, Message to the Masses, I encourage writers to think from multiple audience’s perspectives. (This post was originally published at Adaptive Path. Since Adaptive Path […]